Green is a refreshing color that represents positivity, innovation, abundance and more. You know good things are happening when green's around: The lights go green and you can be on your merry way, you eat your greens and feel your best, the first green leafs of spring poke out and you know soon it'll be time for ice cream and summer evenings around the barbecue.
Color psychology says green is a color of balance and serenity, which can be traced all the way back to our evolutionary beginnings; seeing lots of green around meant low risk of starvation, and a water source near-by. No wonder we feel subconsciously calmed by green around us!
Whether companies and designers around the world are aware of all the positive effects green can have on the human mind, green is definitely a favorite color for logos. Below are 15 examples of how green can be used to sell your company or your client's mission and products.
Nature
The first thing coming to mind when thinking of green things is, for most people, nature. There are more shades of green occurring in the natural world than any other color, so it's the obvious choice for companies trying to display an organic, eco-friendly or healthy image. Jury's still out on if anyone is actually buying it in the case of Coca Cola Life, though.
Safety
Being the color of safe crossings and healthy foods, green is also subconsciously associated with safety and reliability, meaning it's a sure winner for anyone who wants their customers to feel reassured – medication, credit card companies, banks and just about any medical service can sit quite comfortably in this category, and often like to choose the color as a result.
Wealth
Trees are not the only thing people think of when seeing green. Thanks to the almighty American dollar, green can also mean a healthy amount of luxury and financial comfort. Luxury brands know this of course, and use the color to show off their style. A darker green is also popular with prestigious law firms and other high-end services, showcasing sophistication and prestige.
Rebirth/Renewal
The burst of life that takes over during spring can feel like a literal rebirth at times, and so fresh green growth is associated with rejuvenation and renewal. Anyone wishing to shed what is behind them and achieve positive change in their lives might naturally gravitate towards green. This makes it a perfect choice for beauty companies and pampering spa resorts, as well as organizations helping people to turn a new leaf.
Cooperation
All that positivity and vitality make green a color of harmony and cooperation. If you want to promote a club or company built on teamwork and community, it might just be the perfect choice for you.
With all those excellent qualities just waiting to be utilized, it's hard to argue that green might just be the way to go for your young company's brand-new logo. So what are you waiting for? Graphic designers take should utilise the green more often in their design for the tone it sets and the cut-through. Clients, ask your designers to design an awesome green logo, so your business can be seen to be green!
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For more inspirational logo design features, check out some of these previous articles:
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Written by Hanna Schenkel on Tuesday, June 9, 2015
Hanna Schenkel is a freelance writer, editor and marketing specialist based in Sydney. Her critical and creative work has been published nationally and anthologised. Get in touch via LinkedIn.
