In 2016, designers who love being on trend and incorporating beautiful color into their work can feel especially lucky, because Pantone has blessed them with the unprecedented decision of naming two different shades the official color of the year.
Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-2919) are set to fight against traditional gender binaries and boring color stereotyping all year long while wrapping us in fuzzy feelings of safety and comfort.
To appreciate the full glory of this year's official hues, we've decided to take some time to explore each in turn. So here's Serenity - A soft shade of blue, this color may easily be mistaken for being only appropriate for celebrating the arrival of a little boy. But don't be fooled, baby blue is for more than just babies!
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Blue is most people's favorite color, so it's already a sure winner for your design. It's also calming, professional and oozing with positive associations like freshness, community, and home (we are the blue planet after all). Its associations with cleanliness and clarity make it very popular in the sciences. A lighter shade can easily offset any associations with stuffiness or conservatism that you can get with dark blue designs, and offer a playful, open, and welcoming vibe.
If you, or the company you design for, is determined to be right on trend, choosing a light blue logo inspired by Serenity is a great option in 2016. Take a look at these 20 crowdsourced logos that will enjoy sitting at the cutting edge this year for inspiration on how to apply this versatile shade. Who knows, it might just be the difference that will put you right at the top in your next logo design contest.
CoreFx
Blue Fish
Ozz Build
Barba Yoga
Jump.TV
Blue Vib
JLM Legal and Meditation Services
BlueCore
The Bellona Foundation
Wanit
Chemistry Logo
Panorama Meadows Nursing Center
Be Hyperactive
Blue Dog Building Services
Insegreto
Johnathan Baron Music Productions
Blue Mountain Real Estate
Hudson Heights
WIT Music School
DesignCrowd
Want More?
Good color can make or break a logo. If you need more inspiration, check out these:
The Power of Color: 15 Bright Yellow Logo Designs
20 Blue and Pink Logos Inspired by Pantone Color of the Year 2016
50 Beautiful Riveting Red Logos
Written by Jane Murray on Saturday, February 13, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
