Jane Murray - Wednesday, December 2, 2015
We previously explained why a style guide is an absolute must, now we'll explain what you need in it. If you're ready to set some guidelines for your visual brand identity, starting with a solid style guide is definitely the way to go. Find out how to make sure your logo, written communications and webpages will always be on point. Read more
Jane Murray - Thursday, November 26, 2015
In the age of crowdsourcing, amazing design is always at your fingertips, which makes it tempting to rebrand your business every time you get bored with your look. But a brand is a time and cost-intensive investment, and changing it should never be done on a whim. Here are three situations in which a rebrand might be just what your business needs. Read more
Jane Murray - Wednesday, November 11, 2015
In the age of the smartphone, little cardboard rectangles with your name on might seem like an outdated mode of communication. But there's a good reason personalized business cards are still around: they work. If you're unsure if this is an expense you want to incur, take a look at these five reasons a good business card is totally worth it. Read more
Jane Murray - Tuesday, October 27, 2015
People tend to think of style guides as long, intimidating documents making everybody's life hard. In fact they should be viewed as just the opposite. A comprehensive style guide should leave you free to develop creative content and maintain brand consistency. If you're still not convinced you need one, ask yourself these questions. Read more
Jane Murray - Wednesday, October 21, 2015
With design costs such as logos and websites to consider, a new business owner may not want to even think about investing in a company shirt. But branded t-shirts can be a true workhorse for marketing, team spirit and company culture, so maybe it's time to give them some serious thought. Read more
Jane Murray - Tuesday, October 6, 2015
Data collection and analysis may not sound like the most exhilarating of pastimes, but with a little time and effort, it can bring mind-blowing improvements to your bottom line. Knowing when, how, and why customers interact with your business gives you crucial info on anything from improved customer service to targeted business expansion. Read more
Jane Murray - Tuesday, September 29, 2015
While the internet has brought about infinite new ways for small businesses to engage with their customers and further their reach, it has also significantly increased the amount of competitors you need to take into account. To help your company stand out in a crowded market, take a look at some of these tips. Read more
DesignCrowd - Wednesday, September 23, 2015
The internet and our ever-increasing access to technology have fundamentally changed so much about day-to-day life. But it's the dramatic increase in our ability to share and validate ideas that has brought the biggest changes for those seeking to start businesses. Adam Arbolino, co-founder and CTO of DesignCrowd, shares a few tips on how to road-test your idea to ensure it stands up to the harsh realities of business. Read more
Jane Murray - Tuesday, September 22, 2015
Apps have created previously unknown convenience in most areas of our lives, and naturally business marketing is no exception. In a world of instant feedback, your online presence and customer engagement is crucial to a good reputation. So take a look at these apps to help you simplify your marketing and boost your business! Read more
Jane Murray - Thursday, September 17, 2015
Knowing how and when to expand your business can be the difference between achieving great success and triggering a financial crisis. To make sure your business expansion doesn't end in disaster, we've rounded up 4 questions to ask yourself before taking the plunge. Read more
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